Gareth Pugh chose Grey for Spring 2010 at Paris Fashion Week

Gareth Pugh, young British designer famous for his extreme, cyber-gothic, all-black, collections, made it a grey day at Paris Fashion Week. He created a melancholic vision in every shade of grey from smoke to pewter. Pugh mixed menswear and womens-wear in his show. His men’s clothes were significantly more restrictive than women’s. Models were dressed in such a way that it was almost difficult to identify them.

His first outfit, a trench belted, over a floating chiffon dress, in tone-on-tone shades of gray, set the mood for show. Models were done with a shaded face makeup as though they’d walked through an ash cloud, with grey head wraps. They marched to mournful sound of strings and drumbeats, a Matthew Stone soundtrack that featured a stentorian interpretation of the theme from Requiem for a Dream.


The girls’ dresses were, literally, slashed to ribbons, in in zippered trench-coats and two-tone shades of grey silk chiffon, skin-tight leather tailoring, and high, wedge-soled boots laced up with satin ties. Skin-tight, knitted dresses were, similarly, paneled in contrasting shades, or featured tiers of fine pleating. Overall the effect was a kind of moon-glow lightness, rather than alien articulation his clothes once relied on. The show drew an impressive front row, including Rihanna, Terence Koh, Michael Stipe, Daphne Guinness, and Adrian Grenierfrom from Entourage

DSquared2 combined Camp with Ramp for Spring 2010 at MFW

The spring/summer 2010 collections previewed on runway at Milan Fashion Week’s last day spoke of happy colors, easy styles, and lots of sensuality. And best example for this is the DSquared2 campsite.

The curtain parted at Dsquared2 to reveal a woodsy scene, completed with pair of tents lit by chandeliers and mirrors propped against the trees. Camp is always an element at Dan and Dean Caten’s shows, but for Spring, twins took the camping theme quite literally.

known for their fun-loving styles, twin designers put together the perfect outfit for city-slicker camper. Distressed pair of jeans shorts, boy scout shirt decorated with badges and a baseball cap were among the basic looks. Trousers were slightly oversized in bright plasticized fabrics worn with an ‘I love camping’ sweat shirt with the Canadian maple leaf.



Cutoff shorts, tees, and jean jackets came tarted up with sky-high neon patent-leather platform booties and gray hiking socks, tweaked with plastic coverings – a better way to stay dry in wild.

The latter in collection included a cropped butterscotch leather jacket and a color-blocked parka. Collection was as usual was full of fun packed in bright colors.

Designers set hot fashion trends for Spring at Milan Fashion Week

Luisa Beccaria Spring/Summer 2010 ~
Luisa Beccaria was diversified for her spring collection. She didn’t send a string of black dresses down the runway or do anything as drastic to her parade of pastel-y party frocks. Instead, she launched a range of hand-blown Venetian glass and collaborated with Citroen on a car covered inside and out in a rose print from Spring line with a 1950’s reflection.
Fendi Spring/Summer 2010 ~
At Fendi, it was a season of wispy fabric, ivory and ecru, off-pastels, and fraying edges, with an added Parisian lingerie twist. There were couple of pairs of chamois-fine pants, and puffy, feathery collages of leather on shoulders of a tulle jacket and a cream silk high-necked play-suit and a dotted tulle shirt with a frilled triangle bra beneath. There were a lot of wood-handled bags that came with a snap-on fabric cover and shoes which were again trenched in fabric.

BCBG Max Azria Runway Spring 2010 New York Fashion Week

BCBG MAXAZRIA, the brand that most often graces US Weekly, and is sold in over 550 stores worldwide, served it’s slim collection of 31 looks in New York. For the first time, designer Max Azria is putting lots of floral prints and patterns, in his BCBG runway show, at Mercedes Benz Fashion Week Spring/Summer 2010



The looks forbear of t-shirt dressing, painterly abstract expression prints, asymmetry and draped jersey. Several looks played with contrasting textures, like a minidress with smooth puzzle-shaped crepe panel mixed with gracefully ruched printed fabric. While a hem jersey dress featured a quilted architectural shoulder, and black and white gowns were adorned with metallic beading.


t seemed like the collection was meant to present what we’ll be wearing six months into the future, with some peaks of present and the recent past. A couple of select dresses from this Spring 2010 collection went up for sale on company’s web site immediately after the show.